Social media platforms like Facebook and Twitter are often used as a personal platform to express views and update status. But it can also be used for corporate means like recruitment. But posting a job vacancy on the company page is just one way. Platforms like these can be a way to reach out to potential candidates and introduce companies to prospective applicants.
Top recruitment agencies in Abu Dhabi use and maximize social media platforms to improve their recruitment strategy. If you are wondering how you can use these channels for recruitment, be sure to read these tips:
- Use the right platform
Although you can use all and any platform for recruitment, it would be best if you can choose the appropriate channel that would give you the best result. Recruitment specialists advise against using all platforms for recruitment as it will be hard to manage. Focusing on a few that will address your recruitment goals would be the best way. Base your selection on what your prospective candidates are mostly using.
- Post a variety of content
If you are managing your company’s social media page, do not bombard the page with job vacancy postings. This would give people an impression that your company is all about getting people but not keeping them. It would be best if you can put variety on your postings like sharing photos of day-in-the-life of employees, featuring a staff, or sharing recent company activities. This would showcase how exciting your company is.
- Update the details
Most users today are using social media to look for information. So, be sure to update the contact details posted in your social media pages. Try to include phone numbers and email addresses on the page and the contact person that they can talk to.
- Make it personal
Most candidates ask the job details through the company’s social media page. If there are inquiries, try to reply as quickly as possible and message them in a way that is personal and engaging. This would give them a sense that they are talking to a real person rather than an automated message. Be sure to use first names when replying.
- Measure your efforts
If you are running a recruitment campaign on your social media pages, be sure to quantify the results. By measuring your efforts, you will be able to improve your campaign to yield more results.
Check out the post right here for more recruitment tips.